Privacy policy

Privacy & Cookie Policy

Last updated: 30 October 2025

This Privacy & Cookie Policy explains how BLD BRO Ltd (“BLD BRO”, “we”, “our”, or “us”) collects, uses, and protects your personal information when you visit bldbro.com (the “Site”) or make a purchase.

 

---

 

1. Who We Are

BLD BRO Ltd

Studio 9, 50–54 St Paul’s Square, Birmingham B3 1QS, United Kingdom

Email: info@bldbro.com or privacy@bldbro.com

We are the data controller responsible for processing your personal information under the UK GDPR, EU GDPR, and comparable international privacy laws.

 

---

 

2. Information We Collect

a. Information you provide – Name, billing/shipping address, phone, email, payment details, communication preferences, and purchase history.

b. Automatically collected information – Device and browser type, IP address, time zone, and how you interact with the Site (through cookies and analytics tools such as Google Analytics and Shopify).

c. Information from partners – Data from advertising networks (e.g. Meta, Google, TikTok) used to deliver and measure ads.

 

---

 

3. Lawful Bases for Processing (UK / EU / UAE PDPL)

We process your personal data only when one of the following applies:

• Consent – you have given clear consent (e.g. marketing communications, analytics cookies).

• Contract – processing is necessary to perform a contract with you (e.g. fulfilling orders).

• Legal obligation – processing needed to comply with law (e.g. tax and accounting).

• Legitimate interests – for our business operations (e.g. fraud prevention and service improvement) where your rights do not override those interests.

• Vital interests / public interest – rare cases such as protecting someone’s life or safety.

 

---

 

4. How We Use Your Information

• Process and fulfil orders.

• Provide customer support.

• Communicate offers, updates or promotions (where permitted).

• Improve site performance and measure marketing effectiveness.

• Detect fraud and comply with legal obligations.

 

---

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience and to show you relevant offers.

Cookies help us:

• Keep your shopping cart active.

• Understand how visitors use our Site.

• Show relevant ads on other platforms.

Regional compliance:

• In regions where required by law (such as the UK, EU, Canada, and UAE), non-essential cookies are disabled by default and only activated after you provide consent.

• In other regions (such as the United States and Australia), cookies may load automatically, and you can opt out at any time using the Cookie Settings link or your browser preferences.

You can manage or disable cookies via your browser settings or by updating your preferences in our Cookie Settings panel (linked in the footer). For details about Shopify’s cookies, visit Shopify Cookie Policy.

 

---

 

6. Sharing Your Information

We share personal data only with: Shopify (our e-commerce provider); payment processors, logistics partners, and marketing platforms (e.g. Meta, Google, Klaviyo); and when required by law or to protect our rights. We never sell personal information for money.

 

---

 

7. International Data Transfers

Your data may be processed and stored outside your country of residence, including in the UK, EU, U.S., Canada, and other jurisdictions where our service providers operate. When we transfer data internationally, we use appropriate safeguards (such as Standard Contractual Clauses or adequacy decisions) to protect your information.

 

---

 

8. Data Retention

We retain personal data only for as long as necessary to deliver and support our services, meet legal and accounting obligations, and resolve disputes or enforce agreements. Typical retention periods range from 3 to 7 years for transactional records, unless a longer period is required by law.

 

---

 

9. Security Measures

We employ appropriate technical and organisational controls — including encryption, access restrictions, and secure servers — to protect your data against unauthorised access, loss or misuse. No online system is 100% secure, but we take reasonable steps to maintain a high level of security.

 

---

 

10. Your Rights by Region

UK / EU (GDPR) – Access, correct or delete your data; withdraw consent at any time; request data portability; lodge a complaint with the ICO or your local authority.

United States (CCPA / CPRA and equivalent) – Residents of California, Colorado, Connecticut, Virginia, Texas, Oregon, Delaware, and Montana may request access, deletion or correction of personal data, and opt out of the “sale” or “sharing” of personal information for targeted advertising. Contact privacy@bldbro.com or use our Do Not Sell or Share My Personal Information link.

Canada (PIPEDA) – Access and correct data; withdraw consent for marketing or tracking cookies. Contact privacy@bldbro.com.

Australia – Request access to or correction of personal data; lodge complaints with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

United Arab Emirates (PDPL) – Request access, correction or deletion of personal data; withdraw consent to processing at any time; lodge a complaint with the UAE Data Office if you believe your rights have been infringed. Contact privacy@bldbro.com.

 

---

 

11. Data Requests (DSAR)

To exercise any of the rights above, email privacy@bldbro.com or submit a Privacy Request Form (if available). We’ll verify your identity before responding.

 

---

 

12. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The most recent version will always appear on this page.

 

---

 

13. Contact

For questions about this policy or our privacy practices, contact:

Email: info@bldbro.com

Post: BLD BRO Ltd, 65 Broughton Crescent, Birmingham B31 2SZ, United Kingdom

 

---

 

Cookie Settings

If you wish to withdraw or change your cookie preferences, you can do so by clearing cookies in your browser settings or by contacting us at privacy@bldbro.com. In regions where cookie consent is required (such as the UK, EU, Canada and UAE), we will honour any request to withdraw consent and stop using non-essential cookies.