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BLD BRO: Skincare designed for bald guys, by bald guys.
Founded by three bald mates who were sick of the $7.8b hair loss industry telling bald men they needed to be 'cured'.
As Seen In
As Seen In
WE WERE TIRED OF BEING TOLD THAT BALD IS BAD.

Every ad pushed transplants, pills, or 'miracle solutions', as if losing your hair meant something was wrong with you.

But we weren't looking for a cure. We were comfortable being bald.

What frustrated us was this: once you shave your head, your scalp is suddenly exposed to sun, wind, sweat and razor friction- yet no one was building proper skincare for bald guys. The hair loss industry was obsessed with regrowth, while bald skin was left to fend for itself.

Founders Ben, Richard, and Tariq decided they'd had enough of cures.
It was time for care.

BLD BRO STARTED AS A COMMUNITY. BLD BRO STARTED AS A COMMUNITY.
BLD BRO STARTED AS A COMMUNITY.

The founders wanted to challenge the stigma around baldness, and what started as honest conversations between three bald mates quickly grew into a global community.

And there was one question that kept coming up:

“What products should I be using on my head?”

We took it upon ourselves to be the guinea pigs for the community and tried just about everything under the sun. Face creams. Body lotions. Moisturisers. Aftershaves. But simply nothing was made specifically for shaved, exposed skin. Most products felt greasy, left unwanted shine, or did nothing to protect against daily UVA/UVB exposure.

That’s when we started developing our own solution.

Award-winning Bald Skincare.

After 2 years of
testing, the first
BLD BRO product
was born.

We worked with some of the best cosmetic scientists in the world to create something that didn’t exist: skincare built specifically for shaved, exposed skin.

The brief was simple. It had to absorb fast, protect against UVA/UVB, control shine, and properly hydrate exposed skin without leaving grease or residue behind.

After years of testing and refining, BLD BRO Daily was launched. A simple, year-round solution designed to protect, mattify, and moisturise
bald heads properly.

THE RESULTS WERE HARD TO IGNORE.
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Highest Rated Bald Skincare Brand on Trustpilot (4.8★)

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Featured in Yahoo Finance, The Telegraph, BBC and more.

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100,000+ Bald Men Served Worldwide

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Men's Health
award-winner

What makes us different?

Most products on the market were never designed for shaved, exposed skin. They’re either built to regrow hair or repurposed from face and body care.BLD BRO was created specifically for bald heads.

Most products on the market were never designed for shaved, exposed skin.

They’re either built to regrow hair or repurposed from face and body care.

BLD BRO was created specifically for bald heads.

What bald guys are saying.
Wasn’t sure it was worth the price, but it absolutely is. A little goes a long way and the results speak for themselves. Won’t use anything else now.
James T.
London
I was sceptical at first, but this stuff genuinely works. Smooth, matte, no shine. Completely changed how my head looks day to day.
Mark R.
Manchester
Didn’t expect the tube to last this long. You only need a small amount, so it easily outperforms cheaper products.
Daniel S.
Bristol
Best product I’ve used on my head. Keeps the shine down, skin feels healthier, and it actually lasts all day.
Chris W.
Leeds
Biggest difference is confidence. My head looks better, feels better, and I’m not thinking about it all the time anymore.
Alex P.
Birmingham
Finally a brand that gets bald men. Not trying to ‘fix’ us, just helping us look our best. Love what you guys stand for.
Tom H.
Brighton
Customer service is unreal. Fast replies, helpful, and you can tell they genuinely care. Rare to see these days
Ryan K.
Glasgow
I recommend this to every bald guy I know. Nothing else comes close in terms of finish and feel.
Jamie D.
Liverpool
Great product, lasts ages, does exactly what it says, and makes you feel more confident. What more do you want?
Steve M.
Southampton
Ready to take care of your head properly?
Whether you are upgrading your own routine, or looking for the perfect premium gift for the bald man in your life, start with our bestsellers.
DAILY & NIGHT DUO
local_offer On Sale

£49.98 £43.99 Save £5.99

RECOMMENDED
SCRUB & BALM DUO
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£45.98 £38.99 Save £6.99

£24.99

£29.99

DAILY 50 & NIGHT DUO
local_offer On Sale

£54.99 £47.99 Save £7.00

NIGHT: 3-PACK
local_offer On Sale

£74.97 £65.99 Save £8.98

JOIN THE BROTHERHOOD.

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