Every ad pushed transplants, pills, or 'miracle solutions', as if losing your hair meant something was wrong with you.
But we weren't looking for a cure. We were comfortable being bald.
What frustrated us was this: once you shave your head, your scalp is suddenly exposed to sun, wind, sweat and razor friction- yet no one was building proper skincare for bald guys. The hair loss industry was obsessed with regrowth, while bald skin was left to fend for itself.
Founders Ben, Richard, and Tariq decided they'd had enough of cures.
It was time for care.
The founders wanted to challenge the stigma around baldness, and what started as honest conversations between three bald mates quickly grew into a global community.
And there was one question that kept coming up:
“What products should I be using on my head?”
We took it upon ourselves to be the guinea pigs for the community and tried just about everything under the sun. Face creams. Body lotions. Moisturisers. Aftershaves. But simply nothing was made specifically for shaved, exposed skin. Most products felt greasy, left unwanted shine, or did nothing to protect against daily UVA/UVB exposure.
That’s when we started developing our own solution.
Highest Rated Bald Skincare Brand on Trustpilot (4.8★)
Featured in Yahoo Finance, The Telegraph, BBC and more.
100,000+ Bald Men Served Worldwide
Men's Health
award-winner
Most products on the market were never designed for shaved, exposed skin. They’re either built to regrow hair or repurposed from face and body care.BLD BRO was created specifically for bald heads.
Most products on the market were never designed for shaved, exposed skin.
They’re either built to regrow hair or repurposed from face and body care.
BLD BRO was created specifically for bald heads.






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