We’re beyond thrilled to announce that BLD BRO Daily has just been voted ‘Best for the Bald’ in the prestigious MEN's HEALTH Grooming Awards 2024.
It’s a proud moment for us, and we can’t begin to express our gratitude to everyone who has been part of this amazing journey. This is not just a win for us as a brand, but a victory for every bald person out there who’s been part of the movement towards bald positivity and self-care.
The Beginning: Three Bald Friends and a Vision
The story of BLD BRO begins, as many great stories do, with a simple yet powerful idea. Back in Birmingham, we came together with a shared frustration; baldness was seen as something negative and more attention was being placed on ‘cures’ and treatments to hair loss rather than products designed specifically for bald peoples skincare needs.
From our own experience we knew that once the hurdle of acceptance had been cleared, bald people faced unique skincare challenges, namely sun-damage, dryness and shine. We were determined to create a game-changing product for bald people but it had to represent something bigger, something that embraced being bald as a statement of confidence. We also knew we wanted to build more than a brand; we wanted to build a community.
Today, we’re happy to say that our community is over 10,000 strong on Instagram, and growing every day. We’re here to celebrate bald people everywhere. We couldn’t have done this without each and every one of you who has spread the word, shared your journey, and been part of the BLD BRO family.
The Men’s Health Grooming Award: A Milestone to Remember
Winning the Men’s Health ‘Best for the Bald’ is a big deal for us. This award represents a lot of what we’ve worked for over the years—the dedication to creating the best possible product for bald men as well as acceptance from mainstream media, that bald is category, and category that’s here to stay.
To now receive recognition from an authority like Men’s Health is both humbling and exciting. They saw what we’ve always known—that bald men deserve the best skincare tailored to their unique needs. This award is a testament to the hard work & passion that has gone into BLD BRO and the belief that we can redefine what it means to be bald.
What’s Next? The Future of BLD BRO
If you think this award means we’re going to rest on our laurels, think again! We’re just getting started, and we’re more motivated than ever to continue delivering the best for our bald brothers. In fact, we’re thrilled to announce that we’ve been working on an amazing new product that’s set to launch in November this year.
Without giving too much away, this new product is designed to solve another key challenge that bald men face—one that has been requested by so many in our community. As always, it’s been carefully formulated to be gentle, effective, and in line with our commitment to quality and sustainability. We can’t wait to share more details with you very soon!
Thank You for Being Part of the Journey
At the end of the day, this award and everything we’ve achieved wouldn’t be possible without you. Whether you’ve been with us since the beginning or have just joined the BLD BRO family, we want to thank you from the bottom of our hearts. Every purchase, every like, every comment—it all means the world to us.
We started as three bald friends in Birmingham, but today we’re a global community of bald guys who are proud, confident, and taking care of ourselves in the best way possible. This award is a celebration of all of us, and we can’t wait to see where the future takes us.
Much love
Ben, Richard & Tariq
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