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BLD BRO IN THE TELEGRAPH: CO-FOUNDER TARIQ SHARES HAIR LOSS JOURNEY

  • person Jake Massey
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It’s not every day you see your face in a national newspaper, and it’s a really proud moment for BLD BRO (even if Tariq is feeling rather bashful about the whole thing). 

T sat down with The Telegraph and opened up about his own hair loss journey: from thinning at 21 and years of anxiety-inducing finasteride use, to braving the shave and building a community that champions bald positivity.

The point of the interview wasn’t to shine a spotlight on T (though admittedly it was pleasing to hear that Telegraph reader ‘Aunty Vee’ believes his ‘clean and tidy appearance, pleasant face and cheerful smile compensates sufficiently for his hair loss’). The point was to highlight the unnecessary suffering balding stigma can cause, amplified by the £6bn ($8bn) hair loss industry that feeds on insecurity and normalises cosmetic intervention. A man losing his hair should not be a big deal, and yet just last month a 38-year-old Brit died at a hair transplant clinic in Turkey, where he was returning for his second procedure.

Our mission is to reframe balding as the perfectly natural and harmless occurrence that it is - rather than some kind of blight that needs to be cured in a clinic. We want people to realise that baldness doesn’t need to be seen as a curse, it can actually be a blessing

As Tariq told The Telegraph: “My attitude towards baldness has completely flipped. I was suffering all these narratives, but once you shave your head, you realise there’s nothing to fear. You realise nothing’s wrong and there’s nothing left to be afraid of: you’ve taken control.

“We want to spread that message and shorten that horrible odyssey men go on between losing their hair and embracing being bald.” 

You can read the article here: 

https://www.telegraph.co.uk/health-fitness/conditions/ageing/proud-to-be-bald/

Much love,

Ben, Richard & Tariq