BLD BRO 2.0 - THE BEST JUST GOT BETTER

After a lot of hard work, we’re thrilled to finally see our new and improved products in the hands (and on the heads) of the BLD BRO community.

Sure, BLD BRO Daily was already award-winning, recognised by Men’s Health and The Telegraph, but we always want to keep pushing things forward. We’ve taken on board your feedback, honing and tweaking, to make our offering the best it can possibly be. And we’re really proud of the result. 

Here are some of the key improvements we’ve made with the next generation of BLD BRO products:

• A brand new formula with even better mattification, skin-feel and absorption 👌
• Next-generation UV filters, designed to be more effective and planet-friendly 🌍
• Developed with sensitivities in mind, making it suitable for those who struggle with traditional SPFs ☀️
• A subtler, refined scent for BLD BRO Night 🌙
• A new flip-top lid and more versatile, travel-friendly packaging 👝

It was no mean feat taking our premium products and making them better still, but reading your reviews makes it all worthwhile and we can’t tell you how much we appreciate it. 

We know some of you were surprised by one other change: the size of the tube. The move from 75ml to 60ml was a considered decision, balancing significant production cost increases with our commitment to keeping the price accessible. Rather than increase the cost per tube, we chose this route so we could deliver all of the innovations above without compromise.

It’s also worth noting that the new formula is more concentrated, firmer and lasts longer than before. In our tests, a single tube delivered around 96 applications - up to three months’ worth of daily use. On a like-for-like basis, it represents excellent value and remains larger than many leading premium moisturisers, such as Boots No7 Men, which is £27.90 for 50ml (and largely water!).

We’re incredibly grateful for your continued support and the kind words you’ve shared about this latest evolution of BLD BRO. Everything we do is with the mission of creating the best skincare possible for bald guys.

Stay tuned - because we’re already working on what’s next.

Our Bald Best,

Ben, Richard & Tariq