BLD BRO IN ENTREPRENEUR: HOW WE BUILT A TRIBE

As far as Mondays go, this was right up there. 

Our week got off to a flier at BLD BRO HQ, with our bald bonces making a splash in Entrepreneur. 

What started as an Instagram community has grown into so much more, and it is easy to lose sight of how far we’ve come as we continually look ahead with ever-growing momentum. Recognition like this reminds us to reflect on our journey, and the truth is that our community remains as fundamental now as it has ever been. 

"We built a tribe, not just a product line,” Tariq said. 

“Speaking directly and unapologetically to bald men, with humour, confidence, and authenticity, gave us cut-through against bigger brands. That focus and bold tone proved to be our unfair advantage."

From day one, we’ve railed against the prevailing narrative that baldness is something that needs to be ‘cured’ via a plethora of costly treatments. There is no shortage of supposed solutions, with an £6bn ($8bn) hair loss industry built on the notion of baldness being bad.

Meanwhile, the millions of us who are bald and proud were being underserved, so we decided to do something about it, creating premium products especially designed to leave heads looking and feeling their bald best. The response over the past few years has proven we were right to trust our hunches.

As Entrepreneur put it: “BLD BRO is living proof that niche can be powerful, and that bold ideas - when paired with authenticity and purpose — can redefine entire categories.”

Thanks to each and everyone of you who has been a part of this journey so far. You are - and always will be - at the heart of everything we do. 

Here’s a link to the full Entrepreneur article, if you’d like to give it a read. 

Our Bald Best,

Ben, Richard & Tariq